How can a mission-driven university challenge misperceptions and cultivate a strong brand that demonstrates—to employers and others— the accomplishments of its students? Following a comprehensive institutional rebranding effort, Bob Jones University sought to enhance communication efforts aimed at internal and external audiences.

By creating a Merit page for every student and updating it with personalized stories about key achievements, each BJU student had a digital, searchable, verified record of success. Their Merit pages demonstrated not only their accomplishments, but also BJU’s role in preparing them for success.

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