With a rigorous academic curriculum, Rensselaer Polytechnic Institute’s student-athletes know they must make the grade and perform on the field, court, or ice. Stories of student accomplishment, both academic and athletic, help demonstrate to critical stakeholders the opportunities that a university like RPI offers.

Merit enables RPI to extend the reach of content the athletics department already regularly creates about RPI student-athletes. Merit’s built-in, perpetually updated contact databases of sports reporters at hometown newspapers allow RPI’s sports information team to focus on capturing and telling stories, and not on researching who those stories should be sent to.

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