At the University of Findlay, experiential learning outside the classroom is just as important as academic coursework. However, the university’s brand didn’t reflect Findlay’s modern identity as an institution synonymous with academic excellence and transformative experiences.

Taking that brand down to the personal level of each individual student was where Merit came in. The communications team at UF used Merit to create thousands of pieces of “micro-content” of individual students and their experiential learning opportunities, and reached thousands of stakeholders in locations all over the country with stories of student engagement with experiential learning.

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