Jacksonville State University struggled to strategically communicate and connect stories of student success to key audiences. They were seen as a “hidden gem”. Then they discovered Merit.
Original air date: March 7, 2017
Merit’s Brian Groudine and Jenn Connally interview Buffy Lockette, Jacksonville State University’s director of public relations. They discuss how the institution made the decision to adopt Merit to address storytelling and perception challenges and the results they saw almost immediately after using Merit just a few times.