How can colleges combat narratives that question the value of a degree? Storytelling is key. Learn the science behind why storytelling is effective, and how higher ed communicators can unseat the omnipresent “barista narrative” with effective stories of their own. 

Original air date: November 2, 2016
Duration: 45:07

Watch hosts Amy Mengel and Brian Groudine of Merit and Eric Sieger of Carleton College discuss storytelling challenges in higher ed and suggestions for combatting the negative national narrative surrounding the value and worth of college.

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