Merit’s return on investment far exceeds industry averages.

The Reach:

Merit ROI stats graph

The Results:

Audience: High Schools

  • Merit
  • Benchmark

Audience: Elected Officials

  • Merit
  • Benchmark

Audience: Primary

  • Merit
  • Benchmark

*Source: Merit (client data), MailChimp

Facebook ROI: Large public, conventional use

  • Organic Impressions

Facebook Ad Value: $31,000 – $465,000

Facebook ROI: Small private, power usage

  • Organic Impressions

Facebook Ad Value: $8,000 – $120,000

*Source: Merit (client data), Digiday (Facebook CPM rates)

*Stories published over a 1 year period