Merit is quickly becoming a critical strategy for how we tell the story of our institution. Our students are doing amazing things and we want to ensure that our most important audiences are hearing about their accomplishments. With Merit, we can clearly demonstrate what it means to be part of a comprehensive public research university community.
Merit transforms the success of each person in your organization into powerful, positive stories of your brand, and connects those stories to targeted stakeholders.
Merit makes it easy to turn awards, achievements, or participation into personalized stories for everyone involved — whether it’s one person or 1,000.
Each person’s story has their own unique details in it and is automatically published to their own personalized Merit page, which showcases their achievements from all organizations in Merit’s network.
Merit automatically transforms personalized stories into hometown news releases and sends them to the appropriate media outlet for each person via its built-in media contact database.
Reach high schools and colleges with updates on what their alumni are accomplishing — Merit stories can be automatically sent to each person’s former learning institution so that everyone’s aware of how you’re fostering success.
Stories are sent to each person’s elected state representatives via Merit’s weekly “constituent relations” email digest, so government officials can see first hand the success of people from your organization that they represent.
Personalized stories are easily shared to social networks like Facebook and Twitter, putting your organization’s brand in front of thousands of trusted friends and family members.
Merit’s email engagement rates are 400% higher than education industry averages, with email open and click rates averaging higher than 60%. Because stories are personalized, Facebook engagement is 10 times benchmark rates for shared content.
When a Merit email pops up in the inbox, it is immediately copied and pasted into next week’s ‘College News’ column of our paper.