Merit vs Organic: A Comparative Look at Social Media Performance with Linfield University
Linfield University has embarked on a transformative journey in its social media strategy with the integration of Merit, a specialized platform designed to amplify university-related news and student achievements. With a diverse student body engaging in various accomplishments, Linfield wanted a method to amplify these successes broadly and efficiently. With the integration of Merit, Linfield streamlined it’s distribution of student-centric content and consequently experienced broader visibility and recognition across its social media platforms.