Elevating Northwest Mississippi Community College's PR Strategy with Merit

Upon entering the role at Northwest Mississippi Community College (NWCC), situated in a diverse 11-county district near Memphis, the small PR/Marketing team was presented with a unique challenge. With four main campuses, three centers, and a student body of 7500 encompassing commuters, residential, online, and dual-enrolled students, the task was to reach a varied audience spread across urban and rural areas, including two of the top growth counties in Mississippi. This diversity, reflected in over 90 academic pathways, demanded a streamlined and impactful PR and marketing approach.