Enhancing Student Enrollment and Retention at Troy University with Merit
Discover how Troy University transformed its public relations and student engagement strategies by implementing Merit. Faced with the cumbersome task of manually creating and distributing press releases for student achievements, Troy’s partnership with Merit has enhanced its PR operations, automating the dissemination process and significantly reducing workload. This change not only streamlined the recognition of milestones such as graduations and honors but also amplified the university’s ability to celebrate a broader spectrum of student successes. The case study delves into how this technological advancement has bolstered student enrollment and retention, with early recognitions fostering a sense of belonging and visibility among new students. Moreover, the integration with social media amplified Troy’s presence online, creating vibrant community interactions and expanding student accomplishments to larger networks. Read Troy’s case study to discover how Merit can profoundly impact university operations, fostering a connected and engaged educational community.