Expanding Reach, Enhancing Impact: Scranton's Journey from Local to Nationwide Recognition

Explore the transformative journey of the University of Scranton from local recognition to a national presence. Facing the limitations of an outdated and labor-intensive PR system, the university harnessed Merit’s innovative platform to revolutionize how they handle press releases, extending their reach from regional to nationwide. Learn how Scranton seamlessly integrated Merit to manage and distribute stories about student achievements and university events efficiently, thus significantly enhancing visibility among key stakeholders like high school counselors, parents, and government officials. This strategic shift not only improved operational efficiencies but also upheld the university’s Jesuit values by promoting a culture of service and leadership. Explore how Scranton’s integration of Merit has not only broadened their geographical footprint but also deepened their engagement with the communities and stakeholders they serve.