The University of Alabama Reaches New Markets with Merit
The University of Alabama revamps its Merit strategy and takes it to an entirely new level! With an immense passion for recognizing every student regardless of story popularity or potential reach and an emphasis on cultivating a feeder network for student stories across departments, the UA team has significantly increased the number of stories they publish. This has resulted in a 63% increase in their publication rate and has helped them access new markets that would have been difficult to reach without the assistance of Merit. Keep reading to discover how the University of Alabama achieved success with this Merit strategy.
