Alvernia University's Media Placements Rise 96% With the Aid of Merit
Discover how Alvernia University transformed its media relations strategy by leveraging the power of Merit to revolutionize student engagement and storytelling. This case study dives into the university’s journey from fragmented outreach efforts to a cohesive digital strategy that not only increased media placements by 400% but also amplified student achievements like never before. Through the strategic use of student ambassadors, particularly Resident Assistants, Alvernia fostered a peer-to-peer promotion system that significantly boosted the adoption and utilization of Merit across the campus. Explore the insights, strategies, and results of this transformative digital overhaul that showcases the potential of how targeted storytelling enhances educational engagement and communication within the University and beyond to essential stakeholders.
